Even the red in it looks discreet and restrained. The corporate palette of the emblem of the alcohol brand is unchanged: it consists of soothing shades. The author is the designer Berthold Wolpe, who created it for the London branch of Monotype and named it after the German theologian-philosopher Albertus Magnus. This is an Art Deco typeface with glyph serifs. The typeface used in the Gray Goose logo is called Albertus Roman. We are talking about the lower strip, divided into three color segments in the tone of the state tricolor. Around the middle of the history of the logo, it began to link to the country of production of the alcoholic beverage because it was supplied far beyond the borders of France. In the early versions, it was painted white in later versions, it was gray. Font and Colors of the Emblemįrench vodka has always featured a flying goose on its label despite the redesign. Now the drawn bluebird looks like an independent icon. In addition, they changed the font a little, choosing a graceful style, and separated the goose from the text by moving it higher. Thus, we got a simple but stylish inscription that meets the requirements of the time, as it is visible on any media. The designers made it modern by removing the side stripes on the letters and removing the shadows. 1997 – 2013īranding agency Ragged Edge from London participated in creating the new emblem. A total of three unique labels are known. The alcohol is bottled in original smoked glass bottles depicting a French goose in flight. At that time, over one and a half million cases of vodka were sold, which made Gray Goose the most sought-after premium brand. This was followed by a move to the US as Bacardi acquired the brand to distribute its products in the US market. As a result, just a year after the appearance of vodka, the Beverage Testing Institute recognized it as the most delicious in the world. Local farms supply wheat intended for distillation. The water that serves as the basis is taken from natural sources. This European country has strong culinary roots, so its alcoholic product stands out from the rest. Using all his knowledge of cognacs, he applied them to vodka.įrance as the point of production of Gray Goose for US consumers was chosen specifically.

To this end, the company entered into a partnership agreement with the famous master of cognac production François Thibault. His concept was to create a luxury vodka for the American market. Sidney Frank, the founder and CEO of SFIC (Sidney Frank Importing Co.) presented a unique project in the late 1990s.

Grey goose logo transparent